About me
I'm a Chilean Creative Art Director with over 9 years of experience in advertising industry. Currently working as Group Art Leader at VMLY&R Santiago and creativity teacher at Universidad Diego Portales.
Social communication degree from Universidad Diego Portales, Crossmedia Diploma from Academia Mac, Creative Branded Content master from Miami Ad School Madrid and Adobe Certified Associate in Premiere Pro and Photoshop. I've worked as Art Director in Simple, Why, Prolam Y&R and as Creative Director / Art at BBK ONE.
I've worked for regional and local clients such as Unimarc, Loto, Bci, Chery Motors, Exeed, Orizon among others. My work has been awarded and highlighted by Cannes Lions, Ojo de Iberoamérica, FIAP, Effie, EchoLatam and Achap.
I've been in jury duty in New York Festivals Health, Madstars Korea and Adforum PHNX. In 2022, I had the opportunity of being Mentee at LIAisons Coaching Program.
Working
Experience
VMLY&R Santiago
Unimarc (Largest retail supermarket in Chile)
BBK Group
Automotive brands like Chery and Exeed (Astara Chile), Orizon's Food Products like Petmarine and Fisherman. Retail brands like Azaleia and Esprit.
VMLY&R Santiago
Unimarc (Largest retail supermarket in Chile) and Loto (Biggest lottery brand in Chile).
Prolam Y&R
Unimarc (Largest retail supermarket in Chile).
Why.
Samsung, Enjoy Casinos.
Simple
Columbia, Rockford, Ariztía and Colun.
Awards & Recognitions
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Cannes Lions (INT)
• 2019 Shortlist / Outdoor / Loto • 2019 Shortlist / Outdoor / Loto • 2019 Shortlist / Print & Publishing / Loto • 2019 Shortlist / Print & Publishing / Loto • 2018 Bronze / Outdoor / Loto • 2018 Bronze / Film Craft / Loto • 2018 Shortlist / Print & Publishing / Loto • 2018 Shortlist / Print & Publishing / Loto • 2018 Shortlist / Print & Publishing / Loto • 2017 Shortlist / Outdoor / Loto
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Effie (CHI)
• 2022 Gold / Promo / Unimarc • 2022 Silver / Seasonal MKT / Unimarc • 2022 Bronze / Seasonal MKT / Unimarc • 2018 Gran Effie / Loto • 2018 Gold / Products / Loto • 2018 Silver / Corporative / Loto • 2018 Silver / Engagement / Loto • 2018 Bronze / Sustained Success / Unimarc • 2017 Bronze / Engagement / Unimarc
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El Ojo de Iberoamérica (ARG)
• 2019 Gold / Outdoor / Loto • 2018 Shortlist / Best Local Idea / Loto • 2018 Gold / Film / Loto • 2018 Gold / Best Local Idea / Loto • 2018 Bronze / Print / Loto • 2018 Bronze / Outdoor / Loto • 2017 Bronze / Print / Loto • 2014 Silver / Radio / Scanavini • 2014 Silver / El Ojo Local Radio / Scanavini
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FIAP (INT)
• 2018 Gold / Outdoor / Loto • 2018 Silver / Print / Loto • 2018 Silver / TV / Loto
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Agency Recognitions
• Effie Agency of the year 2019 • Effie Agency of the year 2018 • Achap Client of the Year 2018 • Achap Agency of the year 2018 • Effie Agency of the year 2017 • Achap Agency of the year 2017 • Achap Agency of the year 2016
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Achap (CHI)
• 2018 Grand Prix / Integrated / Loto • 2018 Grand Prix / Film / Loto • 2018 Grand Prix / Print / Loto • 2018 Grand Prix / Craft / Loto • 2018 Gold / Integrated / Loto • 2018 Gold / Direct / Café Caribe • 2018 Gold / Mobile / GIST Chile • 2018 Gold / Outdoor / Loto • 2018 Gold / Print Campaign / Loto • 2018 Gold / Print / Loto • 2018 Gold / Film Campaign / Loto • 2018 Gold / Film / Loto • 2018 Gold / Craft / Loto • 2018 Silver / Outdoor / Loto • 2018 Silver / Print / Loto • 2018 Silver / Film / Loto • 2018 Bronze / Print / Loto • 2018 Bronze / Film / Loto • 2018 Bronze / Outdoor / Loto • 2017 Grand Prix / Promo / Contrapunto • 2017 Gold / Promo / Contrapunto • 2017 Silver / Print / Loto • 2017 Bronze / Print / Loto • 2017 Bronze / Print / Contrapunto • 2015 Bronze / Print / SaferTaxi • 2014 Silver / Radio / Scanavini
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Other Recognitions
• BestAds Outdoor of the Week Loto I Quit 2020 • Featured Campaign Ozom BOC Creative Pool 2020 • Featured Campaign Loto I Quit Creative Pool 2020 • EchoLatam Silver / Entertainment & Media 2019 • Shortlist EffieLatam Brand Revitalization 2019 • WARC 100 Effectiveness Ranking 2019 • Behance Advertising Featured Project June 2019 • Behance Advertising Featured Project August 2018 • Behance Advertising Featured Project September 2018 • Behance Advertising Featured Project May 2017 • Silver at Young Lions Local Competition 2017 (CHI) • Ads of the World Top Ads Editor’s Choice May 2017 • Silver at Jóvenes Creativos ACHAP/FIAP 2014 (CHI)
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Personal Recognitions
• Creative LIAisons Mentee Program 2022 • VMLY&R Collectively Significant Recognition 2021 • Top #7 Adobe Ambassadors Program 2021 • Editor's Pick Unsplash December 2021 • Behance Appreciation Award Portfolio Reviews 2014 • Scholarship Academic Excellence AcademiaMac 2012 • Scholarship Wallmart Academic Excellence 2011
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Student Awards
• Gold at Drac Novell International 2014 (SPA) • 1st Place Adobe 60 Segundos 2013 (LATAM) • 1st Place Caracol de Plata Digital 2012 (MEX) • 1st Place IAB Young Interactives 2012 (CHI) • 1st Place Capotop UDP 2012 (CHI) • 2nd Place Capotop UDP 2011 (CHI).
Jury &Lectures
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• Publibook UDP 2021 • UDP PubLive 2020 Behance Pro Tips • Behance Portfolio Reviews UDP 2018 • UDLA “De la U a Prolam” 2018 • UDP “A Regular Keynote” 2018 • USACH “Sangre, sudor y Book” 2016 • UDP Dribbble MeetUp 2016 • UDP Behance Portfolio Reviews 2016 • AIEP “True Show” 2015 • UA Open Congreso “Los 15 mandamientos del Book” • UA “Portfolio Pro Tips” 2014 • U Santo Tomás “Portfolio Pro Tips” 2014 • AIEP “Portfolio Pro Tips” 2013